Tuesday, 9 July 2019

Good Complainer

Many people around me thinks that I am great in complaining so many of them tend to look for me to prepare their complaint letter.

I am not good at complaining but I am merely better in exclaiming my feelings. In fact, I don't like complaining because I work in customer experience field and I believe that intentional, unnecessary complaints will attract Karma! (I am great fan of Law of Attraction and this implies here!)

Good complaint is irrevelant to get the imposed message addressed. It depends if the customer service field is driving empathy in their core values.

It is never a bad thing to have empathy driven customer service but it can be lethal to company that do not have strictly obligated guidelines.

Imagine you hire a level 2 that handles escalation and he is so empathy, he tends to give every customer what they want. If everyone of them wanted RM100 rebate and there he handles approximately 900 complaints a year, it would be RM90,000. It could be 50% actual empathy and your company lose RM45, 000 for nothing.

How would you prepare and identify a 360 degree empathy guidelines to be adhered in order to have optimal cost control while maximising customer experience?

I will share with you my personal thoughts and ideas of how I plan for customer experience in the next post. 

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